#NewOldBookie - Bookie Referendum Campaign

When the Student Union building was remodeled in the mid 2010s, "The Bookie", the university's bookstore, moved from a dedicated building to a space in the Union Building. The old building sat empty for a few years before plans were drawn up to convert it into a mix study/recreation space. To do this, the students had to approve a student fee, and this was the campaign we made for that. The campaign was a success and students voted to convert the Old Bookie into what is now the Chinook Student Center.

This campaign won 1st place at the 2016 NIRSA Creative Excellence Awards for Integrated Marketing Campaign