Cougar Kids Camp 2022

Every year, Washington State University's University Recreation hosts a summer program for children featuring activities to keep them active and learning. This is one of our largest projects every year, involving many players and decision makers. This campaign included a promotional grabber, posters, digital signage, cinema ads, social media posts, application forms, a t-shirt, and directional signage. The challenge every year is to create custom illustration that represented that year's theme while being bright and enticing to kids. 2022's theme was "Discover" with activities focusing on creativity, learning, and exploring.