Poster, 19x30"
Sandwich Board, 30x40"
Digital Signage
Camper T-Shirt
Cougar Kids Camp 2021
Every year, Washington State University's University Recreation hosts a summer program for children featuring activities to keep them active and learning. This is one of our largest projects every year, involving many players and decision makers. This campaign included a promotional grabber, posters, digital signage, cinema ads, social media posts, application forms, a t-shirt, and directional signage. The challenge every year is to create custom illustration that represented that year's theme while being bright and enticing to kids. 2021's theme was "Around the World", exploring locations, customs, and sports from around the world.
This project won 2nd place in the NIRSA* Creative Excellence Awards in the Integrated Marketing Campaign category.
* NIRSA no longer stands for anything specific, but is the name of the national organization for recreation centers at colleges and universities in the United States.
